
Why L2C Matters So Much
Leads mean nothing if they don’t become customers. That’s why Lead-to-Customer (L2C)
conversion is the most critical metric in home service marketing.
Slow responses, poor follow-ups, and missed calls are revenue killers. HSI fixes this. We
automate your lead follow-up with SMS, calls, and emails within minutes. Faster responses lead
to more bookings—it’s that simple.
When you improve your L2C, every dollar you spend on ads becomes more valuable. You’re not
just getting leads—you’re getting jobs.