How Home Service Businesses Can Get Found by More Homeowners on Google

If you're running a home service business—plumbing, roofing, landscaping, HVAC—you already know that your biggest clients are local homeowners. But if you're not showing up when they Google things like “roof repair near me” or “AC technician in [neighborhood name],” you’re leaving money on the table.

That’s where local SEO comes in.

Here are 5 powerful local SEO tactics that actually work in 2024—and how you can use them to get more calls, more leads, and more booked jobs:

1. NAP Consistency
Your Name, Address, and Phone Number (NAP) must be exactly the same across all platforms—Google Business, Yelp, Facebook, Angie’s List, etc. Even a small difference (like “St.” vs “Street”) can confuse Google and hurt your rankings.

2. Hyper-Local Pages
Instead of one page that says “We serve [City],” create specific pages like “Roof Repair in Oakwood Heights” or “Gutter Cleaning in North Hills.” Homeowners tend to search using their exact neighborhood—meet them where they are.

3. Consistent Reviews
Don’t just blast 20 review requests all at once. Aim for 2–3 genuine reviews each week. This shows Google that you're consistently providing value over time—and builds trust with potential clients.

4. Use Location-Specific Schema
Schema is a bit of code you can add to your website that tells Google exactly where you operate. It's often overlooked, but it can boost your visibility for "near me" searches.

5. Build Local Backlinks
Get involved with your local community. Partner with other businesses, sponsor events, or join your Chamber of Commerce. When trusted local websites link to yours, it builds authority in Google's eyes.

The Real SEO Hack? Combine All 5.
Each tactic helps, but the real growth happens when they all work together. We've seen home service pros jump from page 5 to the top 3 in under two months by applying this system consistently.

Want more tips like this? Or need help with your local SEO?
💬 Comment below with your questions or share what’s worked for your business!